Chapter 1: Understanding User Acquisition

In the course of fundraising activities, I frequently encountered inquiries like:

"How do you attract users? Who are your target users? What challenges do you address for them?"

The core of these questions emphasizes the importance of precisely identifying the intended audience.

A genuine comprehension of our users allows us to select the most appropriate platforms and formulate tailored operational strategies.

AI-driven products are often interactive and necessitate finding a platform that aligns with their functionality.

In January 2024, OpenAI, as a leading advocate for AI innovation, launched the GPT Store.

The GPT Store's standout feature is its seamless compatibility with AI products, which enhances the user experience.

This platform allows us to better engage and serve our intended users.

So, what precisely sets the GPT Store apart?

How is it being executed? Let's delve into its unique features.

Chapter 2: Features of the GPT Store Platform

As of now, there are approximately 357,000 AI applications available on GPTs!

OpenAI has indicated that income standards for developers will be revealed in the first quarter of 2024.

At that point, we will discover if creating applications on GPTs is indeed a lucrative endeavor.

The potential applications for GPTs are extensive, covering nearly every facet of our daily lives.

Whether your interest lies in investing, conducting research, launching a business, shopping, dating, or even seeking fortune-telling services, an appropriate application awaits you.

The GPTs homepage showcases a variety of recommended, trending, and official applications, organized into eight categories with twelve applications each.

This structure simplifies the process of finding the AI solution you need.

Despite the expansive nature of the GPTs market, it is essential to maintain realistic expectations.

As it is still in its infancy, it should not be viewed as the sole avenue for development.

Expanding our efforts across other major platforms, while considering the GPTs market as an alternative, is advisable.

This strategy ensures that our AI applications remain resilient even if larger platforms face challenges.

If you're contemplating a foray into the AI sector, keeping an eye on the GPTs market is wise, but remember, it’s just one of many options available.

Chapter 3: Practical Applications and Strategies

Let’s take a closer look at the user acquisition strategies employed by sider.ai and how it effectively utilizes the GPT API to make a substantial impact on web browsers.

In early 2023, the company employed the GPT API to develop extensions for Chrome and Edge, assisting users in browsing, reading, and composing online content with AI support.

This concept is particularly clever as it directly addresses the needs of frequent web users and online writers.

The market entry timing was impeccable, coinciding with the release of GPT-4.

To attract users, sider.ai implemented a points giveaway system where sharing the platform allowed users to accumulate points redeemable for GPT usage rights.

This strategy mirrors viral marketing and significantly boosted sider.ai’s user base.

Subsequently, sider.ai expanded to mobile by launching iOS and Android applications, catering to the increasing reliance on smartphones for access to AI services.

By being among the first to join the GPTs platform, sider.ai now ranks ninth in the Productivity category, a commendable achievement.

I believe the key strength of sider.ai lies in its primary platform, Chrome, where it consistently enhances functionality and user experience.

Additionally, it tailors versions for other platforms based on market trends, catering to diverse user requirements.

This adaptability ensures that sider.ai remains competitive amid market fluctuations.

Currently, it has built a robust base of loyal users who not only download the app from the GPT Store but are also directed to the official website for additional services.

With the introduction of revenue-sharing models on the GPTs platform, sider.ai has unlocked a new revenue stream.

However, navigating the GPTs landscape can be somewhat intricate.

This complexity mainly revolves around two key aspects: Knowledge and Actions.

Knowledge pertains to the specialized expertise required for utilizing GPTs effectively.

Actions involve the integration of external businesses through APIs with GPTs to enhance service delivery.

Both areas demand technical know-how and experience.

Although others may replicate your prompt, they cannot replicate your unique Knowledge and Actions!

We aspire to develop an AI application that thrives like sider.ai.

Before venturing into the GPTs market, it’s crucial to establish a solid product foundation while remaining vigilant to shifts in the GPTs landscape to discover innovative revenue-generation strategies.

Chapter 4: Conclusion

Reflecting on the achievements of sider.ai reveals that the secret to success lies in accurately targeting the audience, astutely leveraging the GPT API, and being adaptable to market changes.

As developers of AI solutions, we can draw valuable lessons from these experiences to carve our own paths to success.

However, as we contemplate the enticing possibilities within the GPTs market, are we genuinely prepared?

Do we fully understand our target audience?

Join the conversation in the comments below!

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I am Li Meng, an independent open-source software developer with a keen interest in new technologies, particularly in AI and data. If you enjoyed my content, please follow, like, and share. Thank you!