# CES 2022: Navigating a Hybrid Future Amidst Challenges
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Chapter 1: Overview of CES 2022
This year's CES has been shaped by the ongoing impact of the pandemic, leading to a combination of in-person and online experiences.
This section serves as a quoted reference to previous CES adaptations.
Section 1.1: Transition to Hybrid Format
In 2021, CES transitioned entirely online, featuring video feeds, live chats, and interactive experiences. However, for 2022, the Consumer Technology Association (CTA) confirmed that CES would return to Las Vegas for in-person attendance from January 5–8, while also providing an online version with "digital access" to the event.
Despite facing 42 exhibitor cancellations for the physical event, the CTA noted that this represented less than 7% of the exhibition space. They also reported an influx of 60 new exhibitors. To ensure a safe environment, the event adopted measures such as vaccination requirements, mask mandates, and access to COVID-19 testing.
Subsection 1.1.1: Safety Protocols
On December 25, Gary Shapiro, the president and CEO of CTA, expressed in the Las Vegas Review-Journal that “CES will go on.” He acknowledged that the event would feature more small companies than large ones and might look different, but emphasized the importance of innovation despite its inherent messiness.
Section 1.2: Enhanced Safety Measures
On December 31, 2021, CTA announced additional safety protocols, including a reduction of the event's duration and a strict vaccination requirement. Attendees needed to demonstrate full vaccination status to receive their badges. They were instructed to use the "CLEAR" app to verify their vaccination or visit designated service locations.
Attendees received a complimentary COVID-19 self-test kit and were encouraged to test within 24 hours before entering the venue. Masks were mandatory in all facilities, including booths and shuttles. Additionally, CES offered free RT-PCR testing for those traveling back to international destinations.
Chapter 2: Online CES Experience
The online CES experience mirrors aspects of 2021, featuring on-demand streaming content available until January 31st. However, as of January 7, most of the content had not been uploaded yet. Keynotes from major companies like Samsung and General Motors were already available for streaming.
During the event, various sessions were live-streamed across four channels, allowing for audience interaction via a chat function. The digital venue included an "explore" section to browse exhibitors and attendees.
Section 2.1: Engaging Online Features
To enhance networking, CES introduced a “mingle” feature that randomly connects attendees for brief conversations. This innovative approach allowed for spontaneous interactions, with the option to connect further after the chat.
Overall, while the online version of CES appeared scaled back compared to the previous year, it aimed to adapt to the evolving landscape, providing unique experiences for participants.
Laura Kobylecky is a contributing writer for Tech Trends, with a keen interest in emerging technologies and their cultural implications. Connect with her on LinkedIn.